Hermès Apple Watch Display — GAMFRATESI

Hermes Apple Watch Display

Japan, 2016

We designed the Hermès stores window display in Japan to present the Apple Watch Hermès. The display finds inspiration in Nature as Hermès theme, which for 2016 has themed Nature at Full Gallop.

For the project GamFratesi interpreted the animal drawings by Robert Dallet, an artist and naturalist which had a long collaboration with the Hermès brand. The precise detail of Dallet’s animals has been translated in few distinct lines, to create in a playful and iconic display the various exotic animals, as “big animal faces”. The classic Panthera, the Lion, Flamingo and Parrot are some of the animals that GamFratesi has selected.

A composition of metal wires, in different depths create an optical effect between the large faces and the perspective of the window. Inside the eyes Apple Watches were positioned. Different images on the Apple Watch screen as two pupils create a dynamic effect and together with the leather strap became the only sign of color within the window. Apple Watch Hermès is the culmination of a partnership between two brands Hermès and Apple. The watch features leather straps handmade by Hermès artisans in France and an Hermès watch face reinterpreted by Apple designers in California.

B&O // 3DaysOfDesign

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